| Using Blogs for Your Wedding Website |
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The purpose of a wedding website blog would be to display your expertise and to make known the fact that you have the answers to all of the questions your customers may have. All you need to do is provide helpful tips and a bit of guidance to your customers. Your blog posts would have to be about deciding which flowers they should use, keeping their budget in mind or the most popular wedding flowers used, if you were a florist. If you cant come up with anything for your post, try using your past conversations with customers where you helped them make a decision by answering all their flower related questions. And blogs are fantastic for being able to start a conversation. Ask your site visitors to leave comments about what they like and what they don't like. Most important for this is that you respond to them, either by adding comments to your own blog, or featuring the replies in a new post. Either way is fine, but the important thing is you engage with your site visitors. You will increase your credibility by doing this. A recent statistic showed that the percentage of women that use the internet to research their wedding is as high as 90%. Providing helpful tips and advice establishes trust. And they are likely to turn into actual customers if they are happy with the information provided. So now lets talk about video... You may already have started to feel a bit worried about this, but there really is no need! I'm talking about short 3 to 4 minute videos on your blog that really let couples see what you are about. You really are becoming a real person in the eyes of your site visitors now, and this is probably the closest you can get without physically meeting them! So what do you get by adding video to your blog? Well, there aren't many wedding suppliers using video on their sites or blogs right now in this way. The only ones Im aware of are videographers, and their videos are primarily examples of work. There are 2 methods you can use to add video to your website. The first methods would be to record your message to your potential customers as if you were speaking directly to them. The second method would be to edit in your message after you have recorded a short clip of your work. Whichever approach you decide to take, the main thing is to keep the messages simple, clear and certainly under 3 or 4 minutes in length. If you're looking for ideas on this, then go and spend some time searching through YouTube. There are many good examples of what works and what doesn't, and you never know, you may just end up starring in the next viral video sensation! About the Author: Mark Strefford is a leading marketing expert, specialising in helping wedding suppliers attract Brides to their business using the internet. You can watch his free video on marketing to Brides using the internet at bridalmarketing.net. |
























